The MYLAND house is a play house system of interactive rooms with special, magical powers that create a unique, intuitive play environment. The seamless integration of technology and play allow each room to come alive when the included character is placed in special locations. In the living room when the character stands by the fire you see it glow with a soft warmth. Sit by the table and the reading light magically glows. Each room is modular to work with one another and can be stacked and rearranged and reconfigured. The character is the key, it turns the toy on and off so there’s no need for an on/off switch. And the toy will turn itself off automatically after a period of inactivity, saving the battery for future play. MYLAND is intuitive Tech that needs no instructions. It’s a natural, accessible and Organic experience that encourages open-ended play using imagination, exploration and storytelling. It’s hands-on discovery; timeless, classic play with the transparent integration of technology into a unique, enriching adventure. It is play that inspires a sense of wonder and discovery while developing an early understanding of cause and effect, action/reaction and basic reasoning. Kid O toys, the leader in contemporary developmental and educational toys, makes learning look like child’s play. Dedicated to child enrichment through toys that promote and nurture creativity and discovery, we make toys that are designed to delight and engineered to endure. Toys with open-ended play that engage young minds, set imaginations free and celebrate a child’s innate brilliance. At Kid O, safety is Paramount. Always PVC, phthalate, BPA and lead free, our toys are tested by independent laboratories and conform to all us and European standards. We make learning look like child’s play.